Name them. Apart from 'cutting costs' and 'negotiating sponsorship deals and advertising'.
1) Selling our best players to Top Four© clubs.
2) Raising season ticket prices.
3) Over-charging for lower category Cup games (check out the price for the Liverpool Carling Cup tie as a prime example of money-grabbing).
4) Writing denial statements and rants for the official site.
5) Undermining the coach/manager.