Glory comes in three colours...and a red dot
Thursday, July 8, 2010 at 8:05PM 
Never Red Fail.
New sponsor - Autonomy - for Prem games only. Apparently ENIC/Levy had shares in Autonomy Corporation PLC once upon a time (not sure if they still have minority shareholdings or not). Levy uses the word previously, so no bother either way - it's a good thing he's very familiar with them.
Anyone thinking the above mock up would be better with just the text or the logo (one or the other basically and not a mash-up of both)? Also - can we please get rid of the red dot please?
Anyways, who are they exactly? A global leader in infrastructure software. Not exactly sexy is it? But considering what they do, our shrewd chairman hasn't just bagged their cash but also their expertise (Autonomy will work with Tottenham Hotspur across a wide range of activities including significant consultancy support for enhanced services to fans and for the Club's new Stadium and Training Centre developments - from official Spurs news article). That's some nifty work.
No doubt Levy is also working hard at other commercial rights (i.e. stadium name), but then planning permission hasn't been officially granted and it's some time off - so the present is all about gaining money from a second shirt sponsor - for the domestic cups and (hopefully) CL group stages.
The thinking is if we qualify for the proper part of the Champions League, we'll bag a lucrative 12 month contract to cover it and the domestic cup competitions. Long term is always going to be dependent on where we finish in the league this season, so it's a risk for someone to offer us money and sign a long(er) contract for that reason. However, that's not to say we won't get a similar deal to our Prem one, which includes the option to extend it after 2 seasons. Guess we'll have to wait after the two qualifers.
Talking about money, it's around £20M or so from Autonomy (differing reports, some say £9M per season). Not bad, bit more than the Mansion deal. Nice work.
Watch this space is all we can do for the other remaining shirt sponsor.
In other news, according to the fabled ITK's (I read it on a forum) Harry has signed a new two-year extension. We await the oracle of the official site to confirm.
Reader Comments (75)
Danny boy strikes again. He's fast becoming a legend in chairman.
Love it!
Ah well who'd have thought the A team would make such a dramatic return to our screens, all action blockbusters each and every week over a ten month period, shame our main striker has a problem with flying however, never mind...just whack him over the head and let's get the job done. Brilliant news for all concerned, and there's more to come so I hear. Inventive, bold and brilliant marketing, no alcoholic or gambling connections, its suits the shirt as well. Brilliant job guys..In Levy and ENIC we trust.
hahaha
Sadly Spooks I have a feeling the logo on the shirt pictured above will be the one used on the shirt for real. It's not as bad as Mansion though. And I can live with the red dot. Just about.
I hate that red spot, it reminds me of a Paki spot. Get rid
If it's £20M for just the EPL games that's an amazing piece of business.
Quote by: 'Jul 8, 2010 at 8:47 PM | No offence'
in reference to the red dot is out of order (I would go as far as to say racist).
Lest we forget, we have just one spot of red on our kit, whereas them lot down the road had a primarily white away/3rd kit last season and will have a primarily navy 3rd kit this season.... who is trying to emulate who?!
Danny boy strikes again. He's fast becoming a legend in chairman.
this kit looks great the red dots no problem is it we got yellow in last kit it looked crap
9 or 10 million a year just for our league matches in the current financial climate is unbelievable.
If we get another sponsor for cup games, how many of us suckers will end up buying both shirts this season instead of just one ?
Levy is a bloody genius!
As for the red spot, shirt would defo look better without it, but at least this shirt has less red than the Mansion one, so going in the right direction.
yes the yellow didnt look too good, but it wasnt the colour of our rivals...although the 13 blue dots could be the number of english players in our squad, and the red for the amount of english in arse anals squad....
Come on, the red dot isn't that bad. It's being proper picky complaining about that really. In truth as many have said it's an amazing and very clever bit of business, I personally like the retro puma styling to to be fair. Nice kit all round. And let's be honest, as long as the lads are doing the business on the field I'd be happy with an asda smart price t-shirt with autonomy in bic biro on it!
Levy may be a bit lousy on the football side of the game (or used to be) , he got game on the business side though. Nice deal , CL hopefully bringing in the extra cash and another sponsor on the way ? The accountants are drewling over this one ...
Love the new shirt btw , retro all the way
Jul 8, 2010 at 8:47 PM | No offence WTF? you can't say that
Who who who let the yids out!!!
Keep racism out of these forums, we're all Spurs fans, therefore we're all the same.
I think people need to understand that a big company's brand integrity is way more important that colour coordination and that if they're paying ten large a year then they are entitled to their red spot!
<I>our shrewd chairman hasn't just bagged their cash but also their expertise (Autonomy will work with Tottenham Hotspur across a wide range of activities including significant consultancy support for enhanced services to fans and for the Club's new Stadium and Training Centre developments - from official Spurs news article)
oh, that really is well done.
and i can deal with a red dot, better than the whole thing in red.
LIKE A PAKI SPOT??????? R U TAKING THE P***
The "paki spot" that you most charmingly refer to, No offence, is called a Bindi. It's apparently a sign of concealed wisdom.
You should wear one No offence, you certainly conceal all wisdom!
Re: Shirt and sponsor's logo - couldn't give a stuff tbh - we all bought a dog shit brown one for mega bucks ffs!
:-)
KICK OUT RACISM AND RACISTS
You forget the black spots making you think of black people , and the white shirt well thats obviously refering to whiteys, the logo looks french and i hate the smurfs so the blue has got to go ...
Well i guess you get the point ...
Love it. First home shirt I'll have got for about 5yrs